Growth-Hacking Tips For A Profitable Mobile App


Today, every business owner is aware of the importance of mobile apps. Mobile apps are the ultimate way for businesses to directly reach their customers. Apps are the magical gates that can be opened to facilitate a wide range of interactions, benefits and strong bonds between a brand and its customers.

Although the mobile app revolution only started a few years ago, it is growing at an extremely fast rate and doesn’t appear to be slowing down anytime soon. There are numerous mobile apps on the app stores answering an unimaginable amount of different customer needs. In fact, according to statista.com, there are over 2.2 million apps in the App Store.

So if you want to achieve maximum growth for your new or existing app in a short amount of time, we have a few tips that will help you to achieve your goals and stand out from the competition.


1.Understand and Use App Store Optimisation (ASO)

App Store Optimisation is a set of processes performed to advance the findability of a mobile app in the Apple App Store or Google Play store . Whenever a user enters specific keywords into the Apple App Store or Google Play to find the app that will best match their needs, the app store displays the most relevant results accordingly.

How to achieve this visibility? First, the correct keywords should be assigned to the title, description or keyword list of your app. This plays an important role in the visibility of your app to its target users (otherwise, users won’t be able to find your app!).

Using ASO methods and optimising your app’s Playstore page will also help you improve your app’s ranking in app stores for a specific category or keyword.

When your app is at the top of the ranking and visible in its specified niche to your target user, this will also boost the download ratios.


2. Keep a Close Eye on Customer Feedback

The most important factor for ASO is Search, however, it’s not the only criteria. User ratings and reviews also have a strong impact on the visibility and conversion rate.

Generally, most users check the average ratings and reviews of an app before downloading, even if the app is free. So you can imagine how crucial this is when it comes to paid apps.

According to Apptentive’s Research, 90% of consumers consider star ratings to be an essential part of their evaluation of a new app. In addition, 4 of every 10 users consider the reviews to be just as important or more important than their friends’ opinion.


Focus on the Best Referral Channels

Referrals are very important in driving external traffic to your app. They are excellent indicators to create the impression that people are talking about your app. This brings a much-desired marketing aspect to your app, which is known as the “word-of-mouth” effect.

To create buzz, we recommend promoting your app on websites that share technological content. This is because they usually share and talk about the latest news and innovation. You can place and promote your app through those affiliates by creating strong relationships with journalists and media outlets.

Building a website for your app can also help you drive traffic to your app store page. Don’t forget to follow SEO practices to support your app with a stunning website.

On the other hand, you can build value within your app that will encourage referrals from users. Uber’s split fare feature is a good example as it motivates users to share the app with non-users.


Use Double-Sided Incentives

If you cannot build value, you can provide offerings that will drive users to share your app with others. Make your reward as clear as possible and build your own ponzi scheme to obtain a high amount of referrals from existing users.

Building double-sided incentives with your existing users will also turn them into your app spokespeople. This will strengthen the bonds between users and your app.

Following these tips will help you grow your app and turn it into a profitable business. However, the most important factor that drives success is the app itself. If your app is not appealing and effectively solves a problem for users, none of these strategies will work.

If you’re interested in developing a strong app, SolidICT is here to help you with its team of 40 developers, designers and testers who have a successful track record in launching breakthrough digital products and software.